The Goal is Customer Service
From the “Catalyst,” the quarterly publication of the Indy Chamber:
“Since I was a kid in the Bronx, I always wanted to have my own business.” But it wasn’t until moving to Goshen, Indiana and subsequently to Indianapolis that Jesse Camacho finally found the right opportunity.
He has methodically developed a loyal, satisfied client base in the Supply industry by providing over-the-top customer service, “We like to ‘out-service’ our competition.” These loyal customers trusted Camacho so much that they regularly share trade/sales/business techniques and tips with him.
It was this constant sharing of ideas that led Jesse to participate in the HBC Mentor/Protege program. “When we first sat down with him, we identified the most important sales goal: Double their revenue” indicated mentor Scott Miller, President of Mainscape, “We’ve helped them understand that they need to segment their current customer base and go after bigger accounts—those that are earning them the most revenue.” Their relationship has been well-structured. Miller has assigned benchmarks (sales and service) every month and Jesse is diligently applying these new lessons right into practice.
“We are focusing on a business structure that incorporates strategic networking. We want to be smart about how we acquire new customers and keep a sharp eye on profit margins,” Jesse said. Miller takes pride in offering guidance to small businesses like Camacho. “You can get lonely out there by yourself, you need a friend to guide you—whether you’re Hispanic or not.” Miller has also benefited from Jesse Camacho’s Latino background, “We’ve also learned from Jesse on how to relate to our growing Hispanic employee base.
Jesse Camacho concludes,“This is a valuable process. Now I feel confident that I can give my customers the service I’ve always wanted to give them.”